CRM-ERP INTEGRATIONS: Integration, Mobile & Social, Reporting & Analytics

Specification for how the application communicates with other software.
INTEGRATION

Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs
Application Programming Interface – Specification for how the application communicates with other software. API’s typically enable integration of data, logic, objects, etc. with other software applications.

Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
MOBILE & SOCIAL
Social Collaboration Features
It enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focuses on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone

Social Network Integration
Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.

Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.

REPORTING AND ANALYTICS

Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance

Forecasting
It enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons’ estimates.